The Cartoon Museum

Mascot & Illustration Design For Branding


Project Brief:
    create a playful, cohesive product range that reflects the Museum’s satirical, British personality and encourages everyone to pick up a pencil and draw. The collection needed to appeal to a broad, diverse audience, work across multiple formats (from mugs to keyrings), and promote the Museum both in-store and online—while staying environmentally conscious and fun.


Mascot Design:
This is Doodle:



Merch Design:

Colouring Book & Notebook Cover Design:



Gift Card Design:




The Mock-ups:




Sketches & Process: